Why your clients aren't using your online booking link (and how to fix it)
Cormac Edwards
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Aesthetic Clinic · Preston · 5mo ago
I tested four different booking systems back to back last year because I couldn't decide and I thought I might as well be thorough about it. Here's my genuinely unbiased breakdown for a small UK barbershop.
Square Appointments: Really strong on the client-facing side. The booking page looks polished and professional. The free plan is genuinely usable if you're just starting out. Downsides: the reporting is basic and customer support takes forever to respond.
Square Appointments: Best calendar interface of the lot. Really intuitive if you have multiple staff. A bit pricier but the features justify it. Not great if you're a solo operator — feels like it's designed for bigger businesses.
Fresha: Still hard to beat on price (free for everything). The client marketplace gives you extra visibility. The catch is the 1.29% transaction fee on payments, which adds up if your treatments are high-value.
The one I landed on: Square Appointments. For a solo barbershop in a mid-size UK city, it hit the right balance of price, features, and ease of use. The SMS reminders work reliably, the deposit system is clean, and clients have said the booking experience feels professional.
Happy to answer questions if anyone wants to go deeper on any of these.
Square Appointments: Really strong on the client-facing side. The booking page looks polished and professional. The free plan is genuinely usable if you're just starting out. Downsides: the reporting is basic and customer support takes forever to respond.
Square Appointments: Best calendar interface of the lot. Really intuitive if you have multiple staff. A bit pricier but the features justify it. Not great if you're a solo operator — feels like it's designed for bigger businesses.
Fresha: Still hard to beat on price (free for everything). The client marketplace gives you extra visibility. The catch is the 1.29% transaction fee on payments, which adds up if your treatments are high-value.
The one I landed on: Square Appointments. For a solo barbershop in a mid-size UK city, it hit the right balance of price, features, and ease of use. The SMS reminders work reliably, the deposit system is clean, and clients have said the booking experience feels professional.
Happy to answer questions if anyone wants to go deeper on any of these.
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Just want to add for anyone reading this who's worried about the tech side — I am not a tech person at all. I set up Jane App by myself in one afternoon by just following their setup guide. If I can do it, genuinely anyone can.
#1
Been using Timely for two years and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get four new Google reviews a week without doing anything. Massive for local SEO.
#2
The point about analytics is underrated. I had no idea which of my services was actually the most profitable until Vagaro showed me the data. It completely changed how I structured my pricing and my service menu.
#3