How I use automated messages in Setmore to stay in touch with clients
Theo White
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Aesthetic Clinic · Carlisle · 25d ago
I want to share my honest experience of introducing online-only booking to my aesthetics clinic in Edinburgh, because I was terrified about how my clients would react and the reality was nothing like what I feared.
Background: I'd been running my aesthetics clinic for 10 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Friday?' messages at 9pm.
I switched to Shedul and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about five complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly two hours a week. I wish I'd done it years earlier.
Background: I'd been running my aesthetics clinic for 10 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Friday?' messages at 9pm.
I switched to Shedul and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about five complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly two hours a week. I wish I'd done it years earlier.
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The deposit psychology point is spot on. I've said this for years — a £50 deposit doesn't stop genuine clients, it stops time-wasters. Anyone who values the appointment enough to actually show up doesn't think twice about a deposit.
#1
The deposit psychology point is spot on. I've said this for years — a £10 deposit doesn't stop genuine clients, it stops time-wasters. Anyone who values the appointment enough to actually show up doesn't think twice about a deposit.
#2
Really useful breakdown — thank you. I've been sitting on the fence about BookPin for months and this has pushed me to just go and do the free trial. Will report back.
#3
The bit about re-engaging lapsed clients is something I hadn't thought of using Phorest for. Going to set that up today. I've got loads of clients I assumed had just moved on who might just need a gentle nudge.
#4