Why Trafft is the best option for mobile waxing salon owners in the UK
Florence Hussain
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Salon / Hair Studio · Liverpool · 3mo ago
Can we talk about the actual cost of running a nail studio without a proper booking system? Because I think a lot of people are making the calculation wrong.
They see the monthly fee — let's say £5 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least two hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my nail studio in Leicester, I was losing the equivalent of £5 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using Jane App now for 6 months and the ROI is obvious. My diary is fuller, my admin time is down to about two hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
They see the monthly fee — let's say £5 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least two hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my nail studio in Leicester, I was losing the equivalent of £5 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using Jane App now for 6 months and the ROI is obvious. My diary is fuller, my admin time is down to about two hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
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The point about filtering your client base with deposits is something I wish someone had told me when I started. It sounds harsh but your business actually runs better with fewer, more committed clients than with a packed diary full of flaky ones.
#1
The deposit psychology point is spot on. I've said this for years — a £20 deposit doesn't stop genuine clients, it stops time-wasters. Anyone who values the appointment enough to actually show up doesn't think twice about a deposit.
#2
Really useful breakdown — thank you. I've been sitting on the fence about Fresha for months and this has pushed me to just go and do the free trial. Will report back.
#3