Why I switched from Fresha to Shedul and what I think now
Poppy Lewis
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Freelancer · Warrington · 3mo ago
I want to talk about deposits because I see a lot of people in beauty business groups acting like it's somehow rude to ask for one. It's not. It's a completely standard part of running a professional service business and if you're not taking them you're absorbing all the financial risk of someone else's bad behaviour.
I introduced a £10 deposit about a year ago through Square Appointments. Before that I was losing money every single month to last-minute cancellations and no-shows. In my worst month I lost over £10 in wasted appointment slots — that's time I could have given to clients who actually wanted to be there.
Here's exactly how I set it up: 50% deposit, non-refundable if cancelled with less than 48 hours notice. I put this in plain English on my booking page and in my confirmation message. No legal jargon, no passive-aggressive tone. Just clear, professional, grown-up policy.
Three people cancelled their bookings when I announced it. Those three people were also the ones who'd no-showed me previously. Genuinely not a loss. Everyone else either already expected it or said it made them feel more confident that I was a serious professional.
I introduced a £10 deposit about a year ago through Square Appointments. Before that I was losing money every single month to last-minute cancellations and no-shows. In my worst month I lost over £10 in wasted appointment slots — that's time I could have given to clients who actually wanted to be there.
Here's exactly how I set it up: 50% deposit, non-refundable if cancelled with less than 48 hours notice. I put this in plain English on my booking page and in my confirmation message. No legal jargon, no passive-aggressive tone. Just clear, professional, grown-up policy.
Three people cancelled their bookings when I announced it. Those three people were also the ones who'd no-showed me previously. Genuinely not a loss. Everyone else either already expected it or said it made them feel more confident that I was a serious professional.
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Really useful breakdown — thank you. I've been sitting on the fence about Acuity Scheduling for months and this has pushed me to just go and do the free trial. Will report back.
#1
I made the same switch and I'd add one thing: tell your clients it's for their benefit, not yours. Frame it as 'you can now book at any time of day without having to wait for me to respond'. That framing works really well and it's also genuinely true.
#2
Been using Vagaro for 18 months and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get four new Google reviews a week without doing anything. Massive for local SEO.
#3
Really useful breakdown — thank you. I've been sitting on the fence about SimplyBook.me for months and this has pushed me to just go and do the free trial. Will report back.
#4
I had the same fear about telling clients I was switching to online booking only. Turns out most people actually prefer it — they can book at midnight if they want to without feeling like they're bothering you. The ones who complained were the ones I could afford to lose.
#5