What I wish I'd known before switching to Trafft
Seamus Patel
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Lash Artist · Inverness · 6mo ago
Something nobody warns you about when you switch to a proper booking system: you'll realise how much time you were wasting before and you'll be quietly furious about it.
I've been using Treatwell for 18 months now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The Treatwell analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that five of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. Treatwell lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged six clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
I've been using Treatwell for 18 months now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The Treatwell analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that five of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. Treatwell lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged six clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
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The no-show stats in this post match my experience almost exactly. I was losing roughly £25 a month to no-shows and cancellations before I introduced deposits. That money was just gone. Now it's protected. The maths on deposits is completely obvious once you see it.
#1
I've been in this industry for 4 years and the switch to online booking was the best operational decision I ever made, full stop. Not even close. The time saving is enormous and the professionalism it adds to your brand is something clients notice and comment on.
#2