What 3 months with Acuity Scheduling taught me about my own business patterns
Tara Ahmed
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PMU Artist · Manchester · 6mo ago
I tested four different booking systems back to back last year because I couldn't decide and I thought I might as well be thorough about it. Here's my genuinely unbiased breakdown for a small UK lash studio.
Shedul: Really strong on the client-facing side. The booking page looks polished and professional. The free plan is genuinely usable if you're just starting out. Downsides: the reporting is basic and customer support takes forever to respond.
SimplyBook.me: Best calendar interface of the lot. Really intuitive if you have multiple staff. A bit pricier but the features justify it. Not great if you're a solo operator — feels like it's designed for bigger businesses.
Fresha: Still hard to beat on price (free for everything). The client marketplace gives you extra visibility. The catch is the 1.29% transaction fee on payments, which adds up if your treatments are high-value.
The one I landed on: Shedul. For a solo lash studio in a mid-size UK city, it hit the right balance of price, features, and ease of use. The SMS reminders work reliably, the deposit system is clean, and clients have said the booking experience feels professional.
Happy to answer questions if anyone wants to go deeper on any of these.
Shedul: Really strong on the client-facing side. The booking page looks polished and professional. The free plan is genuinely usable if you're just starting out. Downsides: the reporting is basic and customer support takes forever to respond.
SimplyBook.me: Best calendar interface of the lot. Really intuitive if you have multiple staff. A bit pricier but the features justify it. Not great if you're a solo operator — feels like it's designed for bigger businesses.
Fresha: Still hard to beat on price (free for everything). The client marketplace gives you extra visibility. The catch is the 1.29% transaction fee on payments, which adds up if your treatments are high-value.
The one I landed on: Shedul. For a solo lash studio in a mid-size UK city, it hit the right balance of price, features, and ease of use. The SMS reminders work reliably, the deposit system is clean, and clients have said the booking experience feels professional.
Happy to answer questions if anyone wants to go deeper on any of these.
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Totally agree about Fresha's transaction fee adding up. I did the maths for my price point and the 'free' plan was actually costing me more than a paid subscription to Appointy by the time I factored in the percentage on every booking. Read the small print before assuming free is cheaper.
#1
This is really relatable. I went through almost the exact same process 18 months ago. The biggest thing for me was realising that the clients who pushed back hardest on deposits were the ones who'd let me down before. Once I saw it that way the decision became very easy.
#2
This is really relatable. I went through almost the exact same process a year ago. The biggest thing for me was realising that the clients who pushed back hardest on deposits were the ones who'd let me down before. Once I saw it that way the decision became very easy.
#3
Been using BookPin for two years and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get four new Google reviews a week without doing anything. Massive for local SEO.
#4
The bit about re-engaging lapsed clients is something I hadn't thought of using Acuity Scheduling for. Going to set that up today. I've got loads of clients I assumed had just moved on who might just need a gentle nudge.
#5