The one thing most waxing salon owners get wrong about online booking
Logan Fletcher
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Freelancer · Blackpool · 2mo ago
Something nobody warns you about when you switch to a proper booking system: you'll realise how much time you were wasting before and you'll be quietly furious about it.
I've been using Treatwell for a year now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The Treatwell analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that four of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. Treatwell lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged eight clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
I've been using Treatwell for a year now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The Treatwell analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that four of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. Treatwell lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged eight clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
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Been using Trafft for a year and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get three new Google reviews a week without doing anything. Massive for local SEO.
#1
The deposit psychology point is spot on. I've said this for years — a £20 deposit doesn't stop genuine clients, it stops time-wasters. Anyone who values the appointment enough to actually show up doesn't think twice about a deposit.
#2
The no-show stats in this post match my experience almost exactly. I was losing roughly £10 a month to no-shows and cancellations before I introduced deposits. That money was just gone. Now it's protected. The maths on deposits is completely obvious once you see it.
#3