The hidden costs of NOT having a booking system for your waxing salon
Stacey Anderson
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Tattoo Studio · Colchester · 2mo ago
Can we talk about the actual cost of running a aesthetics clinic without a proper booking system? Because I think a lot of people are making the calculation wrong.
They see the monthly fee — let's say £10 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least three hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my aesthetics clinic in Sheffield, I was losing the equivalent of £10 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using Timely now for 6 months and the ROI is obvious. My diary is fuller, my admin time is down to about three hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
They see the monthly fee — let's say £10 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least three hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my aesthetics clinic in Sheffield, I was losing the equivalent of £10 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using Timely now for 6 months and the ROI is obvious. My diary is fuller, my admin time is down to about three hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
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The point about filtering your client base with deposits is something I wish someone had told me when I started. It sounds harsh but your business actually runs better with fewer, more committed clients than with a packed diary full of flaky ones.
#1
The no-show stats in this post match my experience almost exactly. I was losing roughly £15 a month to no-shows and cancellations before I introduced deposits. That money was just gone. Now it's protected. The maths on deposits is completely obvious once you see it.
#2
The no-show stats in this post match my experience almost exactly. I was losing roughly £30 a month to no-shows and cancellations before I introduced deposits. That money was just gone. Now it's protected. The maths on deposits is completely obvious once you see it.
#3
The no-show stats in this post match my experience almost exactly. I was losing roughly £15 a month to no-shows and cancellations before I introduced deposits. That money was just gone. Now it's protected. The maths on deposits is completely obvious once you see it.
#4