The hidden costs of NOT having a booking system for your lash studio
🥇 Gold Seller
Marketing Agency · 6mo ago
Something nobody warns you about when you switch to a proper booking system: you'll realise how much time you were wasting before and you'll be quietly furious about it.
I've been using Fresha for 3 months now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The Fresha analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that six of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. Fresha lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged three clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
I've been using Fresha for 3 months now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The Fresha analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that six of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. Fresha lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged three clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
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Totally agree about Fresha's transaction fee adding up. I did the maths for my price point and the 'free' plan was actually costing me more than a paid subscription to SimplyBook.me by the time I factored in the percentage on every booking. Read the small print before assuming free is cheaper.
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