Switched from WhatsApp to a proper enquiry form — the quality of leads went up immediately

switched from whatsapp bookings to a proper enquiry form about eighteen months ago and honestly haven't looked back. the quality of enquiries went up, the time wasters sort of fell away naturally, and i stopped replying to messages at 11pm. proper game changer. what made the difference wasn't the tool — it was the friction. a form filters people who aren't serious.