Setmore reduced my no-show rate by 40% — here's what I did
Callum Kelly
🏪 VIP Seller
🥇 Gold Seller
Lash Artist · Crawley · 5mo ago
Can we talk about the actual cost of running a nail studio without a proper booking system? Because I think a lot of people are making the calculation wrong.
They see the monthly fee — let's say £20 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least four hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my nail studio in Cardiff, I was losing the equivalent of £20 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using SimplyBook.me now for a year and the ROI is obvious. My diary is fuller, my admin time is down to about four hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
They see the monthly fee — let's say £20 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least four hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my nail studio in Cardiff, I was losing the equivalent of £20 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using SimplyBook.me now for a year and the ROI is obvious. My diary is fuller, my admin time is down to about four hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
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This is really relatable. I went through almost the exact same process 18 months ago. The biggest thing for me was realising that the clients who pushed back hardest on deposits were the ones who'd let me down before. Once I saw it that way the decision became very easy.
#1
Been using Trafft for two years and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get four new Google reviews a week without doing anything. Massive for local SEO.
#2