Setmore reduced my no-show rate by 20% — here's what I did
Isabella Thornton
🏪 VIP Seller
🥇 Gold Seller
Aesthetic Clinic · Watford · 7mo ago
Something nobody warns you about when you switch to a proper booking system: you'll realise how much time you were wasting before and you'll be quietly furious about it.
I've been using SimplyBook.me for two years now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The SimplyBook.me analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that three of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. SimplyBook.me lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged six clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
I've been using SimplyBook.me for two years now. Before that I was on a cobbled-together system of WhatsApp, a free calendar app and a lot of post-it notes. I thought I had it under control. I didn't.
The SimplyBook.me analytics tab showed me things I didn't know about my own business. I could see which services had the highest cancellation rate. I could see which time slots were consistently unfilled. I could see that three of my regulars accounted for most of my income. None of this was secret information — it was right there in my bookings all along — but I'd never been able to see it clearly until I had a system that organised it for me.
The other thing: client retention. SimplyBook.me lets you see who hasn't been back in a while and I use that to send a gentle check-in. Not spammy, just a 'haven't seen you in a bit, your usual slot is free if you want to book in' kind of message. I've re-engaged six clients this way who I thought I'd lost permanently.
If you're on the fence about switching, I'd say just do the free trial for two weeks and actually use the analytics. You'll convince yourself.
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Been using Treatwell for a year and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get eight new Google reviews a week without doing anything. Massive for local SEO.
#1
Just want to add for anyone reading this who's worried about the tech side — I am not a tech person at all. I set up BookPin by myself in one afternoon by just following their setup guide. If I can do it, genuinely anyone can.
#2
Just want to add for anyone reading this who's worried about the tech side — I am not a tech person at all. I set up Square Appointments by myself in one afternoon by just following their setup guide. If I can do it, genuinely anyone can.
#3
Completely agree about the Sunday evening admin. I never quantified it until I read a post like this and actually counted. I was spending 6+ hours a week on booking admin. Six hours I could have been doing literally anything else. The system pays for itself in week one if you value your time properly.
#4
The bit about re-engaging lapsed clients is something I hadn't thought of using Shedul for. Going to set that up today. I've got loads of clients I assumed had just moved on who might just need a gentle nudge.
#5