Jane App reduced my no-show rate by 40% — here's what I did
Declan Smith
👑 VIP
👑 VIP
Salon / Hair Studio · Gloucester · 4mo ago
Right so I've been meaning to write this up for ages. I'm a brow studio owner based in Brighton and I spent way too long using WhatsApp as my main booking tool. I know a lot of you are still doing this and I get it — it feels personal, it's easy, your clients know how to use it. But here's what it was actually costing me.
Every Sunday night I'd spend two hours going through messages, confirming appointments, sending manual reminders, chasing people who'd said 'yes I'll be there' three days ago and then gone quiet. Two hours every single Sunday. When I eventually calculated that out over a year it was over 100 hours of unpaid admin.
I moved to Phorest 6 months ago. Setup took about three hours including customising my services and pricing. Within the first month I got 6 months's worth of time back. The automated reminders alone have saved me from eight no-shows that would definitely have happened.
The bit I was most nervous about — telling my existing clients — was a complete non-event. I sent a single message saying I'd moved to online booking and included the link. About 80% booked straight away. The other 20% needed a gentle nudge but they got there.
Every Sunday night I'd spend two hours going through messages, confirming appointments, sending manual reminders, chasing people who'd said 'yes I'll be there' three days ago and then gone quiet. Two hours every single Sunday. When I eventually calculated that out over a year it was over 100 hours of unpaid admin.
I moved to Phorest 6 months ago. Setup took about three hours including customising my services and pricing. Within the first month I got 6 months's worth of time back. The automated reminders alone have saved me from eight no-shows that would definitely have happened.
The bit I was most nervous about — telling my existing clients — was a complete non-event. I sent a single message saying I'd moved to online booking and included the link. About 80% booked straight away. The other 20% needed a gentle nudge but they got there.
💬 3 Replies
👁 1.2K Views
💬 3 Replies
Join the conversation! You need to be logged in to reply.
Completely agree about the Sunday evening admin. I never quantified it until I read a post like this and actually counted. I was spending 6+ hours a week on booking admin. Six hours I could have been doing literally anything else. The system pays for itself in week one if you value your time properly.
#1
I use Treatwell alongside Xero and the integration is really smooth. Invoices sync automatically, payments are recorded, and my accountant has stopped asking me for spreadsheets every quarter. If you're trying to run a proper business rather than a hobby this kind of integration matters.
#2
The bit about re-engaging lapsed clients is something I hadn't thought of using SimplyBook.me for. Going to set that up today. I've got loads of clients I assumed had just moved on who might just need a gentle nudge.
#3