I tested five different booking systems so you don't have to
Grant Thomas
🏪 VIP Seller
🥇 Gold Seller
Aesthetic Clinic · Torquay · 1mo ago
I want to share my honest experience of introducing online-only booking to my brow studio in Glasgow, because I was terrified about how my clients would react and the reality was nothing like what I feared.
Background: I'd been running my brow studio for 8 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Friday?' messages at 9pm.
I switched to Square Appointments and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about eight complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly five hours a week. I wish I'd done it years earlier.
Background: I'd been running my brow studio for 8 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Friday?' messages at 9pm.
I switched to Square Appointments and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about eight complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly five hours a week. I wish I'd done it years earlier.
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The deposit psychology point is spot on. I've said this for years — a £30 deposit doesn't stop genuine clients, it stops time-wasters. Anyone who values the appointment enough to actually show up doesn't think twice about a deposit.
#1
Totally agree about Fresha's transaction fee adding up. I did the maths for my price point and the 'free' plan was actually costing me more than a paid subscription to Fresha by the time I factored in the percentage on every booking. Read the small print before assuming free is cheaper.
#2
I use Trafft alongside Xero and the integration is really smooth. Invoices sync automatically, payments are recorded, and my accountant has stopped asking me for spreadsheets every quarter. If you're trying to run a proper business rather than a hobby this kind of integration matters.
#3
The point about analytics is underrated. I had no idea which of my services was actually the most profitable until Shedul showed me the data. It completely changed how I structured my pricing and my service menu.
#4
Completely agree about the Sunday evening admin. I never quantified it until I read a post like this and actually counted. I was spending 6+ hours a week on booking admin. Six hours I could have been doing literally anything else. The system pays for itself in week one if you value your time properly.
#5