How I use Square Appointments to upsell treatments and increase my average booking value
Scott Iqbal
🏪 VIP Seller
🥇 Gold Seller
Salon / Hair Studio · Plymouth · 3mo ago
I want to share my honest experience of introducing online-only booking to my beauty salon in Southampton, because I was terrified about how my clients would react and the reality was nothing like what I feared.
Background: I'd been running my beauty salon for 4 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Wednesday?' messages at 9pm.
I switched to Jane App and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about six complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly six hours a week. I wish I'd done it years earlier.
Background: I'd been running my beauty salon for 4 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Wednesday?' messages at 9pm.
I switched to Jane App and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about six complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly six hours a week. I wish I'd done it years earlier.
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I've been in this industry for 4 years and the switch to online booking was the best operational decision I ever made, full stop. Not even close. The time saving is enormous and the professionalism it adds to your brand is something clients notice and comment on.
#1
I made the same switch and I'd add one thing: tell your clients it's for their benefit, not yours. Frame it as 'you can now book at any time of day without having to wait for me to respond'. That framing works really well and it's also genuinely true.
#2