Deposits changed my business — here's exactly how I set them up
Phoebe Simpson
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🥇 Gold Seller
Freelancer · Worcester · 2mo ago
I want to share my honest experience of introducing online-only booking to my aesthetics clinic in Glasgow, because I was terrified about how my clients would react and the reality was nothing like what I feared.
Background: I'd been running my aesthetics clinic for 2 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Monday?' messages at 9pm.
I switched to BookPin and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about five complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly three hours a week. I wish I'd done it years earlier.
Background: I'd been running my aesthetics clinic for 2 years, all bookings via phone and text. Lovely clients, very loyal, but the admin was killing me. Evenings spent confirming appointments, chasing people, answering 'are you free on Monday?' messages at 9pm.
I switched to BookPin and gave myself three months to phase out old-style bookings. Here's what actually happened:
Week one: About half my regulars booked online immediately with zero fuss. These were the ones who'd always been organised about appointments anyway.
Weeks two and three: I gently redirected phone enquiries to the booking link. 'I don't take bookings by phone anymore but here's the link — it takes about two minutes and you can pick your exact slot.' Almost everyone was fine with this.
Month two: I turned off WhatsApp booking entirely. Had about five complaints, all from clients who'd been occasional no-shows previously. Decided I was okay with that.
Month three onwards: Fully digital, deposits on every booking, no Sunday evening admin sessions. My actual take-home time increased by roughly three hours a week. I wish I'd done it years earlier.
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I've been in this industry for 2 years and the switch to online booking was the best operational decision I ever made, full stop. Not even close. The time saving is enormous and the professionalism it adds to your brand is something clients notice and comment on.
#1
Completely agree about the Sunday evening admin. I never quantified it until I read a post like this and actually counted. I was spending 6+ hours a week on booking admin. Six hours I could have been doing literally anything else. The system pays for itself in week one if you value your time properly.
#2