Deposits changed my business — here's exactly how I set them up
Amber Griffiths
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Salon / Hair Studio · Milton Keynes · 1mo ago
I want to be honest about this because I wasted money making the wrong choice first. I started with Jane App when I opened my nail studio in Birmingham 6 years ago. It looked great on the surface but the client-facing booking page was clunky and I had eight people drop off mid-booking every week. Switched to SimplyBook.me 3 months ago and haven't looked back. Here's what the switch actually involved and what I think matters most when choosing a system.
First thing: don't just look at the price. Look at the booking flow from a client's point of view. I had a client tell me my old booking page made her feel like she was filling in a tax return. That stung but she was right. SimplyBook.me took me about half a day to set up properly, and within the first week I noticed clients were actually completing their bookings rather than dropping off halfway through.
Second: SMS reminders are non-negotiable. Email reminders get ignored. My no-show rate went from roughly 25% down to almost nothing once I turned on the automated text reminder 48 hours before each appointment. Worth every penny of the monthly cost.
Third: deposits. I introduced a £30 deposit about 3 months after switching and honestly I should have done it from day one. The people who complained were the people who would have wasted my time anyway. My regulars didn't blink.
First thing: don't just look at the price. Look at the booking flow from a client's point of view. I had a client tell me my old booking page made her feel like she was filling in a tax return. That stung but she was right. SimplyBook.me took me about half a day to set up properly, and within the first week I noticed clients were actually completing their bookings rather than dropping off halfway through.
Second: SMS reminders are non-negotiable. Email reminders get ignored. My no-show rate went from roughly 25% down to almost nothing once I turned on the automated text reminder 48 hours before each appointment. Worth every penny of the monthly cost.
Third: deposits. I introduced a £30 deposit about 3 months after switching and honestly I should have done it from day one. The people who complained were the people who would have wasted my time anyway. My regulars didn't blink.
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I use Acuity Scheduling alongside Xero and the integration is really smooth. Invoices sync automatically, payments are recorded, and my accountant has stopped asking me for spreadsheets every quarter. If you're trying to run a proper business rather than a hobby this kind of integration matters.
#1
The point about filtering your client base with deposits is something I wish someone had told me when I started. It sounds harsh but your business actually runs better with fewer, more committed clients than with a packed diary full of flaky ones.
#2
Been using Treatwell for two years and I'd echo everything in this post. The one thing I'd add: set up the automated follow-up message asking for a review. I get three new Google reviews a week without doing anything. Massive for local SEO.
#3
Really useful breakdown — thank you. I've been sitting on the fence about Fresha for months and this has pushed me to just go and do the free trial. Will report back.
#4
This is really relatable. I went through almost the exact same process 18 months ago. The biggest thing for me was realising that the clients who pushed back hardest on deposits were the ones who'd let me down before. Once I saw it that way the decision became very easy.
#5