Deposits changed my business — here's exactly how I set them up
Francesca Ahmed
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Other · Rotherham · 3mo ago
Can we talk about the actual cost of running a PMU studio without a proper booking system? Because I think a lot of people are making the calculation wrong.
They see the monthly fee — let's say £5 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least six hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my PMU studio in Southampton, I was losing the equivalent of £5 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using BookPin now for two years and the ROI is obvious. My diary is fuller, my admin time is down to about six hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
They see the monthly fee — let's say £5 per month — and think that's an expense. But they don't add up what they're already spending:
- Time doing manual admin (at least six hours a week for most people I speak to)
- Money lost to no-shows with no deposit protection
- Clients you miss because they couldn't get through on the phone
- Late-night WhatsApp messages you answer because you feel you have to
When I sat down and actually counted this up for my PMU studio in Southampton, I was losing the equivalent of £5 a week to inefficiency. The booking system paid for itself in the first fortnight.
I've been using BookPin now for two years and the ROI is obvious. My diary is fuller, my admin time is down to about six hours a week from what used to be a lot more, and I haven't had a no-show in over a month because the deposit system filters out the chancers before they waste my time.
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I had the same fear about telling clients I was switching to online booking only. Turns out most people actually prefer it — they can book at midnight if they want to without feeling like they're bothering you. The ones who complained were the ones I could afford to lose.
#1
I've been in this industry for 10 years and the switch to online booking was the best operational decision I ever made, full stop. Not even close. The time saving is enormous and the professionalism it adds to your brand is something clients notice and comment on.
#2
Completely agree about the Sunday evening admin. I never quantified it until I read a post like this and actually counted. I was spending 6+ hours a week on booking admin. Six hours I could have been doing literally anything else. The system pays for itself in week one if you value your time properly.
#3